The task of the Design Laboratory and the Andy Warhol Foundation was to strengthen the cultural and artistic aspects of the Champagne brand. With this special edition collection, Dom Perignon wanted to pay homage to artist Andy Warhol and his flamboyant personality.
This Champagne collection is of great significance to the brand since Andy Warhol was also an avid Dom Perignon fan during his life. The six iconic Dom Perignon bottles, featuring the 2000 and 2002 vintages, were released in October 2010. Later, they included matching Champagne flutes with the same colorful shields imprinted on the glass.